Our market Our customers

Our Market

HSS Hire Group works in an extremely diverse market both in terms of customers, the activities they undertake and the end-markets they serve.

This provides us with a great portfolio effect, benefiting from the investment in construction and infrastructure during strong macro-economic growth cycles, as well as being protected from economic slow-downs by the resilient nature of our repair, maintenance and facilities management customers.


With approximately 32,000 live accounts we serve a wide range of customers from large blue-chips to small local trades and individual customers. More than 90% of our business activity is B2B.

We serve the full range of equipment categories covering this £4bn+market, via a combination of our rental and services business.

We are one of the market leaders, but still have significant opportunity to grow. The market includes c.1000 small independent hire companies and there is little differentiation across an industry that is digitally immature.